Dear friends & colleagues,
At the start of 2020 we took the opportunity to refresh the Council of Ambulance Authorities online presence. This included a redo of our website as well as looking at how we can enhance our use of social media to better engage with our audience.
CAA campaigns have become increasingly public facing and the use of these marketing tools will now extend the reach of their promotion. You may have noticed that CAA has profiles on Twitter and LinkedIn and that our content has started to ramp up.
We have just completed a very successful inaugural Women in Ambulance campaign that recognised 58 women across our member services for their inspirational work and careers. Each of our honour recipients is being featured on social media and has a full biography and career highlight list on our website.
Due to COVID-19, our 5/5 Hand Hygiene Day (usually tied to May 5th) campaign was brought forward and you may have seen an assortment of Hand Hygiene collateral being shared with our services and across all our portals in previous weeks. We have also released a new Hand Hygiene Video showing the potential spread of infection on an ambulance trip in the absence of good hand hygiene. This can be viewed here: https://www.youtube.com/watch?v=MvGdxSCt31w
For the same reason, the CAA Global Mental Health Day campaign resources will be brought forward with the launch of the CAA Mental Health App coming soon, ready to support our teams in light of the COVID-19 demands and challenges.
We are also getting ready for 2020 Restart a Heart Day later in the year and look forward to making some very exciting announcements around that campaign in due course.
I would like to invite you to visit our new CAA website caa.net.au and follow us on Twitter @TheCouncilofAm1 and LinkedIn: linkedin.com/company/council-of-ambulance-authorities-australasia
Stay safe everyone.
The Council of Ambulance Authorities has launched a new website at caa.net.au
The site is a wealth of information about the peak body for the Australian, New Zealand and Papua New Guinea ambulance sector.
Whether you’re interested in browsing previous magazines, annual reports and patient satisfaction surveys or catching up on our most recent E-Blasts, the new website is a vibrant hub of resources.
Throughout the year the website will feature our current campaign to bring attention to the work our member services are doing in this space.
You will also notice the new website has a Job Board where services and our partner organisations are invited to share their recruitment campaigns to find their new team members.
Stay up to date with CAA by following our accounts. We regularly share Members' Services stories, CAA Campaigns, interesting data from the ambulance sector, and other helpful information.
Restart a Heart Campaign Twitter Account: @CAARestartHeart
Linked In: linkedin.com/company/council-of-ambulance-authorities-australasia